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Web - 2021
A B2B catalogue website
Web - 2021
A B2B catalogue website
Web - 2021
A B2B catalogue website
OVERVIEW
Rubi, are leaders in professional tile cutting machines. Through meticulous research and iterative design processes, we aimed to create a user-centric website that showcases Rubi's product range, educates users on tile cutting techniques, and facilitates seamless product exploration and purchasing.
Rubi, are leaders in professional tile cutting machines. Through meticulous research and iterative design processes, we aimed to create a user-centric website that showcases Rubi's product range, educates users on tile cutting techniques, and facilitates seamless product exploration and purchasing.
01/
Tree-testing, mega menu and smart search for better findability
We enhanced the findability of products through research, including user interviews and tree-testing, and implemented new, more user-centered categories. Additionally, we incorporated a mega-menu and a smart search feature to further improve navigation efficiency.
01/
01/
Enhancing UX with clear language
A travel experience that's there for you before, during, and after your trip
A travel experience that's there for you before, during, and after your trip
UX writing played a pivotal role in the project, simplifying complex technical terms into intuitive actions and language that resonated naturally with users, enhancing their understanding and usability.
Based on insights from user interviews, we found three important stages during the travel journey: trip preparation, arrival, and post-trip tasks like organizing memories and administrative duties. Our solution focuses on supporting users at each of these moments to ensure a smoother and more enjoyable travel experience.
Based on insights from user interviews, we found three important stages during the travel journey: trip preparation, arrival, and post-trip tasks like organizing memories and administrative duties. Our solution focuses on supporting users at each of these moments to ensure a smoother and more enjoyable travel experience.
02/
Useful information for stronger conversion
To improve the conversion rate, we ensured that users have access to comprehensive information on product pages, including an overview of product features, detailed technical specifications, high-quality pictures, peer opinions and evaluations, related articles, and recommended products.
03/
An academy for mastering Luti products
We designed an academy for professionals to learn how to use Rubi tile cutting machines effectively, offering tutorials, webinars, tips, and event information tailored to their needs.
Arriving at a destination can be stressful, especially for spontaneous travelers who haven't spent much time planning. Recognizing this, we found it essential to send a welcoming and reassuring notification upon arrival, reminding users of the capabilities of their online bank.
04/
A Loyalty Club for Rewards and Benefits
We introduced a customer club on the website to promote and reward loyalty. Within the club, users can earn points, convert them into gifts, and receive discounts.
Arriving at a destination can be stressful, especially for spontaneous travelers who haven't spent much time planning. Recognizing this, we found it essential to send a welcoming and reassuring notification upon arrival, reminding users of the capabilities of their online bank.
Results & impact
Not only the revamp of the website enabled to get new leads, it also boosted sales and sign ups to the platform. We also noticed that customers were now more often coming back on the website, probably because it is now a useful tool for them.
+32%
Leads generation
+7%
Sign ups to the Academy
+23%
Increase of recurrent users
Results & impact
Not only the revamp of the website enabled to get new leads, it also boosted sales and sign ups to the platform. We also noticed that customers were now more often coming back on the website, probably because it is now a useful tool for them.
+32%
Leads generation
+7%
Sign ups to the Academy
+23%
Increase of recurrent users
Results & impact
Not only the revamp of the website enabled to get new leads, it also boosted sales and sign ups to the platform. We also noticed that customers were now more often coming back on the website, probably because it is now a useful tool for them.
+32%
Leads generation
+7%
Sign ups to the Academy
+23%
Increase of recurrent users
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