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Web - 2021 -
A landing page to generate leads
Web - 2021 -
A landing page to generate leads
Web - 2021 -
A landing page to generate leads
OVERVIEW
Bobi, a leader in climate control systems, wanted to develop an impactful landing page to collect new leads.
Bobi, a leader in climate control systems, wanted to develop an impactful landing page to collect new leads.
Users tests & iterations for a High-Converting Landing Page
Together with the marketing and data analyst teams, we designed the landing page to provide convincing information for specific user personas. Through A/B tests, we improved the design and conversion rate. For example, we found that orange forms worked better than blue ones, and using a double form at the top and bottom of the page was effective.
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Enhancing UX with clear language
A travel experience that's there for you before, during, and after your trip
A travel experience that's there for you before, during, and after your trip
UX writing played a pivotal role in the project, simplifying complex technical terms into intuitive actions and language that resonated naturally with users, enhancing their understanding and usability.
Based on insights from user interviews, we found three important stages during the travel journey: trip preparation, arrival, and post-trip tasks like organizing memories and administrative duties. Our solution focuses on supporting users at each of these moments to ensure a smoother and more enjoyable travel experience.
Based on insights from user interviews, we found three important stages during the travel journey: trip preparation, arrival, and post-trip tasks like organizing memories and administrative duties. Our solution focuses on supporting users at each of these moments to ensure a smoother and more enjoyable travel experience.
Results & impact
According to different sources, the average conversion rate of a page is 2% to 5%. A rate of 10% or above is considered as very good, with certain business achieving 11,45%. Satisfied with the results, Bobi ordered various landing pages.
9.6%
Conversion rate
Results & impact
According to different sources, the average conversion rate of a page is 2% to 5%. A rate of 10% or above is considered as very good, with certain business achieving 11,45%. Satisfied with the results, Bobi ordered various landing pages.
0.6%
Conversion rate
Results & impact
According to different sources, the average conversion rate of a page is 2% to 5%. A rate of 10% or above is considered as very good, with certain business achieving 11,45%. Satisfied with the results, Bobi ordered various landing pages.
0.6%
Conversion rate
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